The Marmarati, social media with a savoury taste

Although hardly groundbreaking news, for those of you who may of missed it this has to be one of my favourite social media campaigns. Beautifully executed, this witty campaign perfectly captures the addiction to all things savoury that is Marmite.
Running across twitter and facebook among others, it has carefully built to the launch of Marmite XO in March whilst retaining a quirky spirit. So if you want to enjoy the savoury side of the web, without having to worry if you boss catches you (you can say its research) visit The Mamarati.